Architecture
matters
GALERIES LAFAYETTE

Galeries Lafayette

Client

Strategic Management GmbH

Location

Berlin

Services

Floor plan analysis, marketing and usage concept

Space

55.000 m² BGF / GFA

Creation Date

Building Architect

Jean Nouvel, Paris

New Positioning and strategic concept for a new identity.
The shopping mall situated in a prime location is to be re-established as a destination for high-end retail brands with increased customer frequencies throughout the whole building.
Through analysis, strategic planning and conceptual ideas Modal M supports the Client with regard to the internal and external appearance of the building as well as improvement of customer  ow. Existing  ow barriers are reduced to increase customer spend and to improve spatial quality and atmosphere. One of the greatest challenges was to implement the various changes in a manner which simultaneously respects the strong architectural heritage of O.M. Ungers as well the investor's need for a vibrant image.