Publication
When Space Reflects Culture: CSMM Designs Getinge’s New Munich Office
User-centred planning, interior design and strategic consultancy as one integrated process
Munich, 20 May 2026. Around 80 employees of PULSION Medical Systems SE, a subsidiary of the Swedish medical technology company Getinge, have moved into their new offices at the HEADS building in Munich. The concept, interior design and overall project support were delivered by the team at CSMM. What began as a workplace design brief evolved into a comprehensive transformation project: an office that brings company culture to life, actively involves employees and serves as a strategic tool for identity, collaboration and connection.
More Than a Test Fit: Why Holistic Thinking Makes the Difference
When Getinge approached CSMM, an initial floor plan was already in place. It showed the available space — but not the potential behind it. The architects rethought the project from the ground up, treating it not simply as an interior fit-out, but as a strategic design challenge.
“Our approach doesn’t begin with the floor plan — it begins with people,” explains Nicola Bötsch, Project Lead at CSMM. “We want to understand how teams actually work, what they need, and what added value an office must offer compared to working from home if employees are genuinely meant to enjoy coming in.”
“An office only truly works when the people who will use it are involved from the very beginning,” adds Sven Bietau, Managing Partner at CSMM. “A space that isn’t designed from an understanding of its users is simply a beautiful shell. That’s why every project we undertake starts with listening and asking the right questions.”
This philosophy is reflected throughout CSMM’s integrated service approach: architecture, interior design and workplace consultancy are intertwined from day one. No design without analysis. No aesthetics without functionality. No result without process.
Employees as Co-Creators – Change Management as a Mindset
CSMM supported the Getinge teams throughout the entire process — from identifying requirements to jointly developing a workplace usage guide. Workshops explored spatial layouts and captured the specific needs of individual teams, from testing spaces for product development to highly specialised technical requirements. During the construction phase, employees were actively involved in selecting materials and furniture.
At the same time, CSMM coordinated communication between the local Munich team and international stakeholders at the Swedish headquarters through regular monthly updates, ensuring transparency, alignment and trust throughout the process.
“Relocating an office is always a cultural reset as well,” says Nicola Bötsch. “When employees help shape the process from the outset, the new workplace doesn’t feel imposed — it becomes their own. That’s not a soft skill; it’s the key factor for long-term acceptance and quality of use.”
“Our new office is far more than just a workplace. It’s a visible commitment to our culture and to an environment that encourages exchange, collaboration and identification,” adds Stephan Haft, Managing Director of PULSION. “Especially in the competition for talent, it is crucial to create spaces where people genuinely enjoy coming together to drive innovation in medical technology.”
Corporate Identity Expressed Through Space
Working closely with Getinge’s international design team in Sweden, CSMM translated the company’s brand identity consistently throughout the space. The company’s characteristic blue tones run across walls and ceilings, the logo becomes an architectural feature, and design details create a strong visual connection to the brand at every turn: lighting installations inspired by medical tubing, display elements showcasing both historic developments and current innovations from the company’s product portfolio.
“Spaces are never neutral backdrops,” says Nicola Bötsch. “They communicate values, create a sense of belonging and become cultural anchors. When employees walk into their workplace and instantly feel: this is our company — then design has done its job.”
People at the Centre: A Workplace Designed Around Real Use
The workplace concept for Getinge was tailored precisely to real working patterns and reflects the diversity of modern knowledge work. Quiet retreat areas and phone booths support focused work, while project spaces with flexible furniture can be reconfigured depending on team size and task requirements.
And for the aspects structurally missing from home working — spontaneous encounters, shared experiences and informal exchange — CSMM created a deliberate counterpoint in the form of a central communication kitchen.
The kitchen forms the social heart of the office: a place where the long-standing tradition of shared lunches has been given a new and architecturally confident expression.
“These spaces are not simply feel-good extras,” Nicola Bötsch emphasises. “They are the office’s real added value compared to home working. This is where culture, trust and the kind of chance conversations that spark new ideas emerge.”
This principle of serendipity — intentionally enabling spontaneous interaction — runs throughout the office as a guiding design concept. The balance between retreat and communication, focus and collaboration, is carefully orchestrated rather than accidental.
Designing for Change: Flexibility as a Principle
The Getinge office was designed with adaptability in mind from the outset. Every area is multifunctional: furniture can be rearranged easily, and spaces can be reconfigured for meetings, presentations or teamwork as needed.
For CSMM, this anticipatory approach to design is more than a practical solution — it is a mindset.
“We don’t design for the day people move in; we design for the years ahead,” says Nicola Bötsch. “Organisations evolve, teams grow or shrink, and ways of working constantly change. A successful office needs the flexibility to adapt without requiring major reconstruction every time.”
The Office as a Strategic Tool
Getinge’s office at HEADS — Germany’s first Immune Office by Rock Capital Group — demonstrates how workplace design has long evolved beyond being a cost factor. Today, it is a strategic communication tool, both internally and externally.
An office where employees feel comfortable and connected strengthens loyalty to the company, becomes a competitive advantage in the war for talent, and allows new employees to experience corporate culture first-hand from day one.
“Spaces are part of a company’s brand,” says Nicola Bötsch. “They reveal how a company relates to its people. That’s not a question of budget — it’s a question of attitude.”
“We consciously designed our Munich office as a place that brings people together,” Stephan Haft concludes. “Because true innovation happens where expertise meets exchange. For us, that is an essential prerequisite for continuing to develop pioneering medical technologies in the future.”
Contact CSMM
Nina Eisenbrand, Head of Corporate Communications
Tel.: +49 (0)89 960 15 99-0
E-Mail: marketing@cs-mm.com
Share this page
